Board CBE Group

Pim Pollen, CEO

Pim Pollen, is one of the founders of the CBE Group. He is an expert in Complex Change, Governance and Strategy-execution. Pollen acquired a MBA from the Wharton Business School, University of Pennsylvania in cooperation with Insead Paris/Fontainebleau. Furthermore he participated in the European Executives Program. With more than 27 years of experience, Pollen is a business partner for clients in global corporate and public organizations.

Margareth de Wit, CFO

Margareth de Wit is managing partner of the international CBE Group. She is an expert in the fields of Leadership development and HRM (Human Resources Management). She has impressive international experience, setting up offices and working for national and international companies on four continents.

De Wit is known for her much praised leadership development classes, developed by global authorities in the field of leadership, Zenger|Folkman. She gives presentations and leadership development training to managers of large businesses in various industries worldwide. 

She is officially certified to facilitate the five programs in the Zenger | Folkman Extraordinary Leader Development System.

Alessandro Donetti, CCO

Alessandro Donetti was born in Parma in 1964 and holds a master degree with first class honours in Management Engineering from Politecnico of Milan. He’s Managing Partner in CBE Group, member of the Board, and Global Expert Leader of the Consumer Centric Transformation practice. He is currently Lecturer of Service Management at University of Parma. His main research fields are consumer behaviour in physical and digital channels, consumer emotions and service experience. He’s author of the book “L’Eccellenza nei Servizi” (2008) and a well known speaker in national and international conferences of customer and service management topics. He writes regularly articles for leading management reviews. He’s in charge of the book series “Service Management” for the editor Guerini e Associati. For that series he has edited the Italian edition of the books “Lean Six Sigma per i Servizi” (2006) and “Strategic Customer Service” (2010).

With almost 30 years of experience in management consulting, he’s advising multinational clients on large consumer centric transformation initiatives aimed to create extraordinary consumer centric organizations.